This course prepares prospective and existing business owners to analyze market opportunities, position for and deliver value in a competitive market space, and set up operational and financial structures to manage a small business. This highly-interactive course results in a marketing strategy and actionable business plan. CIP: 52.0201
Outcomes
- Explain how to use Porter's Five Forces Framework to analyze the operating environment of business competition.
- Examine a business position in a market space using such tools as the SWOT (strengths, weaknesses, opportunities, and threats) analysis and other frameworks.
- Analyze the viability of a business idea and its likelihood of profitability by using objective metrics.
- Develop an operational plan that addresses day-to-day and long-term operations under changing conditions (cyclical, seasonal, etc.).
- Create a marketing strategy to address marketing competition.
- Develop a viable business plan that includes an operational plan, marketing strategy, and financial outlook.
Prerequisites
ENGL& 101, 2.0 grade or better; MATH& 146 or college-level math, 2.0 or better
Crosslisted Courses
N/A ENGL& 101, 2.0 grade or better; MATH& 146 or college-level math, 2.0 or better Fall, Winter, Spring, Summer (at Dean's discretion)
Campus
Central
Area of Study
Career Education