This course is a project-based introduction to the major principles of marketing. Students learn to create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and society at large. CIP: 52.0201
Outcomes
- Explain how marketing communicates, creates, captures, and delivers value for a target audience.
- Discuss the role of data analytics in developing and monitoring marketing strategy.
- Discuss the role of marketing strategy in meeting organizational goals.
- Analyze competitive marketing strategies for strengths and weaknesses.
- Create a marketing strategy to meet specific marketing objectives.
- Evaluate the efficacy of a marketing initiative using metrics.
Prerequisites
ENGL& 101, 2.0 grade or better
Crosslisted Courses
N/A ENGL& 101, 2.0 grade or better Winter, Summer
Campus
Central
Area of Study
Career Education