This project-based and interactive course teaches students to take a step-by-step process on how to achieve a company’s digital marketing objectives. Students learn about various channels to use as part of a large digital marketing portfolio – including, but not limited to social media, earned media, and paid advertising. CIP: 52.0201
Outcomes
- Explain the importance of digital marketing strategy in organizational success.
- Describe the purpose, strengths, and limitations of various digital marketing strategies.
- Discuss ethical dilemmas in digital marketing and how to minimize negative impact on individuals, communities, organizations, and society.
- Apply various digital marketing strategies to drive revenue growth, improve conversion rates, and engage customers.
- Analyze the efficacy of specific digital marketing strategies impact on organizational goals.
- Evaluate the role of digital marketing strategy in the context of a larger marketing strategy.
Prerequisites
ENGL& 101, 2.0 grade or better
Crosslisted Courses
N/A ENGL& 101, 2.0 grade or better Fall, Winter, Spring, Summer (at Dean's discretion)
Campus
Central
Area of Study
Career Education